Adviser · Chair · NED · Host

John M Lunn

CEng  ·  MBA  ·  FSRA

Business transformation for a systems age.

Building businesses that endure.
John M Lunn
Profile

Thirty years scaling, leading and transforming businesses.

I'm an engineer by training and a CEO, board member and adviser. Over the last three decades I've led and grown professional services firms, advised some of the most complex institutions in the world, and worked alongside boards and leadership teams on the questions that matter most: succession, governance, culture and how to build organisations that endure.

Today I work with leaders, founders, investors and boards navigating structural change. The thread running through everything I do is the same: that the most resilient businesses are the most connected ones.

Most of what I do comes back to the same observation. Companies tend to look for the answer in strategy or technology. Usually it's somewhere else. Cultures that don't quite trust each other. Boards that aren't asking the right question. The bit of the system that nobody owns. That's the work I find myself drawn to.

Career highlights

The work, in summary.

Scaled & exited business

Led Moorhouse Consulting through fivefold growth, building a culture people wanted to be part of and delivering a successful private equity exit.

Transformation at scale

As Partner at PA Consulting, led technology-enabled transformation programmes for some of the most complex institutions in the world, including Bank of England, Goldman Sachs, FCA, RBS, Sainsbury's and Thames Water.

Board & governance

Chair of Sustainability First. Founder of Carbon Provenance. Board Member at DO Radio. Advisory roles across INSEAD UK Alumni Association, UCL Green Economy and St John's University, NY.

Consumer & brand exposure

Through DO Radio's It's Not About Trees, in conversation with leaders, founders and thinkers across energy, water, fashion, finance, food, architecture, education and AI — over fifty episodes and growing.

Experience

Roles and responsibilities.

Founder, Carbon Provenance
2022 — Present

Directing capital toward regenerative projects in the Global South, using AI and blockchain as trust infrastructure for the carbon market.

CEO, Reset Consulting (B Corp)
2023 — 2024

Strategic and operational reset of a B Corp consulting business, with a focus on resilient growth and embedded sustainability practice.

Partner, Moorhouse Consulting
2010 — 2020

Joined as part of the management buyout team. Spent nearly a decade scaling the business 5x to a successful private equity sale.

Partner, PA Consulting
2000 — 2010

Led technology-enabled transformation for institutions including Bank of England, Goldman Sachs, FCA, RBS, Sainsbury's and Thames Water — what we called Out of the Ordinary delivery.

Boards & advisory

Boards & advisory.

Chair, Sustainability First
Current

UK policy think tank focused on energy and water regulation.

Board Member, DO Radio
Current
Committee Member, INSEAD UK Alumni Association
Current
Advisory Board, UCL Green Economy
Current
Business Mentor, St John's University, NY
Current
Fellow, Royal Society of Arts
Current
Education & languages

Education.

INSEAD — Senior Leadership for Sustainability
Oxford Saïd Business School — Sustainable Leadership
MBA
BEng (Hons)
Languages — English (native), German (conversational), Arabic (conversational)
Other work

What else I do.

Beyond the CV, these are the projects I'm building, the boards I sit on, and the conversations I host. They're also where I'm working things out in public — DO Radio for the conversations, More Humans for the developing thesis.

In touch

Always glad to hear from you.

For board enquiries, advisory work, or just to talk.

john@lunn.co