Cultivating Tomorrow
Helping ideas grow into businesses and cultures that make meaningful, sustainable impact.
Summary CV
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Leadership & Growth: CEO of Reset (B Corp); grew Moorhouse Consulting 5x before private equity sale; Partner at PA Consulting.
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Transformation & Innovation: Led strategic and technology-enabled change for major clients in the private and public sector.
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Board & Governance: Chair – Sustainability First; Board Advisor – DO Radio; Founder – Carbon Provenance; Committee Member – INSEAD UK Alumni Association; Advisory Board Member – UCL Green Economy; Business Mentor – St John’s University, NY; Chartered Engineer; Fellow of the RSA.
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Expertise: Business growth & strategy, digital transformation, AI & blockchain in sustainability, governance & risk management, organisational culture.
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Education: INSEAD Senior Leadership for Sustainability; Oxford Saïd Business School – Sustainable Leadership; MBA; BEng.
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Languages: English, German, Arabic.
About John: Entrepreneurship With Purpose
I am an entrepreneur, mentor, and advisor with a track record of building and transforming businesses.
Over my career, I have partnered with CEOs and leadership teams to unlock growth, drive cultural change, and deliver meaningful transformation.
As founder and leader, I grew a consulting business fivefold prior to a successful private equity sale.
Experience that gives me both the commercial edge and the strategic insight to help others achieve lasting success.
Today, I focus on applying that expertise to purpose-driven ventures. Whether mentoring innovators, shaping sustainable business strategies, or guiding organisations through change, my work is about turning ideas into thriving businesses and cultures.
